What It Is: The e.l.f. Power Grip Primer is a gel-based face primer designed to create a smooth, long-lasting base for makeup. Formulated with skin-loving ingredients like hyaluronic acid, this primer grips your makeup, ensuring it stays in place for hours. Its sticky texture is perfect for enhancing the longevity of your foundation, concealer, and other makeup products, while also providing a boost of hydration to keep your skin looking fresh and radiant.
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