ELF Power Grip Face Makeup Primer + 4% Niacinamide 24ml

What It Is: The e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based, gripping makeup primer that combines the long-lasting, makeup-locking power of the original Power Grip Primer with the skin-loving benefits of niacinamide. Niacinamide (Vitamin B3) is known for its ability to brighten skin, even out skin tone, and reduce the appearance of pores. This primer not only ensures your makeup stays in place all day, but it also works to improve your skin’s texture and appearance over time.

Why You Will Love It:

• Dual Benefits: This primer not only helps your makeup last longer but also incorporates skincare benefits, thanks to the addition of 4% niacinamide.
• Brightening Effect: Niacinamide helps to brighten and even out your skin tone, giving your complexion a more radiant and healthy appearance.
• Long-lasting Makeup: The gripping formula ensures your makeup stays in place all day, without fading or smudging.
• Hydrating: Like the original Power Grip Primer, this version also hydrates your skin, keeping it moisturized and preventing dryness throughout the day.

Great For:

• Dull Skin: The niacinamide in the formula is excellent for brightening and revitalizing dull skin, making it great for those looking to boost their complexion.
• Uneven Skin Tone: If you have uneven skin tone or dark spots, the niacinamide helps to even out your complexion over time.
• All Skin Types: This primer is suitable for all skin types, whether you have dry, oily, combination, or normal skin.
• Everyday Use: Ideal for daily use, especially when you want to combine makeup priming with skin-improving benefits.

Other Features:

• Vegan and Cruelty-Free: Like all e.l.f. products, this primer is 100% vegan and cruelty-free, so you can feel good about using it.
• Affordable: e.l.f. continues to deliver high-quality products at a budget-friendly price, making this primer accessible to everyone.
• Lightweight Texture: Despite its powerful gripping capabilities, the gel formula is lightweight and comfortable to wear throughout the day.
• Non-Greasy Finish: The primer leaves a smooth, non-greasy finish on the skin, making it perfect for layering under makeup.