{"title":"PERFUMER'S CHOICE","description":"\u003ch2\u003ePerfumer's Choice — Over 50 Years of British Fine Fragrance Heritage, at a Price That Makes Sense\u003c\/h2\u003e\n\n\u003cp\u003eThere is a version of luxury perfumery that the fragrance industry rarely talks about openly: the fact that the difference between a premium-ingredient, high-concentration fragrance and the designer names that cost significantly more is, in many cases, not the quality of what is inside the bottle but the accumulated weight of marketing, retail markups, and brand name premiums that determine the price on the outside. \u003cstrong\u003ePerfumer's Choice by Milton-Lloyd\u003c\/strong\u003e was built on exactly this understanding. The premium sub-brand of British fragrance house \u003cstrong\u003eMilton-Lloyd\u003c\/strong\u003e — with over 50 years of fine fragrance heritage — the Perfumer's Choice range uses the finest perfumery ingredients at the highest concentration, crafted and bottled in Britain, and made available at prices that reflect what the fragrance actually costs to make rather than what the brand name costs to maintain. Long-lasting. Compliment-generating. Genuinely premium. Now available 100% original at Khayest Pakistan.\u003c\/p\u003e\n\n\u003ch2\u003eThe Milton-Lloyd Heritage — Why This Brand's Credentials Matter\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eMilton-Lloyd\u003c\/strong\u003e has been producing fine fragrances in Britain for over five decades — a heritage that encompasses the full breadth of fragrance knowledge and production capability: ingredient sourcing, perfumery formulation, manufacturing, and distribution. The \u003cstrong\u003ePerfumer's Choice\u003c\/strong\u003e range represents the top tier of this heritage: the most prestigious collection yet, with the finest perfumery ingredients selected by the most inspired perfumers offered at the highest concentration.\u003c\/p\u003e\n\n\u003cp\u003eThe brand's commitment to transparency is part of what makes it distinctive in the accessible luxury fragrance space: we keep our bottles and operations simple and instead focus on what matters most — the fragrance. By making everything themselves in Britain, working directly with suppliers, and avoiding unnecessary extras, they deliver extraordinary perfume without an extraordinary price tag. Every blend is original. Every note is intentional. Every fragrance is designed to move with you through the day, evolving on your skin to leave a lasting impression.\u003c\/p\u003e\n\n\u003ch2\u003eThe Perfumer's Choice Fragrance Collection\u003c\/h2\u003e\n\n\u003ch3\u003eNo. 9 Victor — Men\u003c\/h3\u003e\n\u003cp\u003eThe bestselling fragrance in the Perfumer's Choice men's range and the most consistently praised in the collection's community reviews. \u003cstrong\u003eVictor No. 9\u003c\/strong\u003e is an aromatic fougere built for masculine versatility — opening with fresh, invigorating top notes of apple, bergamot, and blackcurrant enhanced with juicy pineapple, moving through an aromatic floral heart of jasmine and rose, and settling into rich, elegant base notes of oakmoss, amber, and warm vanilla that impart sensuality and masculine power. A fragrance that the Perfumer's Choice community describes as genuinely special — a compliment magnet that performs above its price for longevity and projection. Available in 1.7oz and 2.8oz formats.\u003c\/p\u003e\n\n\u003ch3\u003eNo. 8 Valerie — Women\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eValerie No. 8\u003c\/strong\u003e is the bestselling women's fragrance in the Perfumer's Choice range — an Oriental parfum that wraps the wearer in warmth, sophistication, and femininity. Long-lasting and richly concentrated, it is the Perfumer's Choice for those who want a signature feminine scent that commands quiet attention through the depth and warmth of its oriental base rather than through bright, fleeting top notes. Available in 1.7oz EDP format.\u003c\/p\u003e\n\n\u003ch3\u003eNo. 10 Mojo — Men\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMojo No. 10\u003c\/strong\u003e occupies the warmer, more dramatic end of the Perfumer's Choice men's range — a woody oriental masculine composition for those who want more depth, more warmth, and more presence than the fresher, lighter Victor No. 9. A fragrance with personality — distinctive, confident, and deliberately bold in its woody oriental character.\u003c\/p\u003e\n\n\u003ch3\u003ePhoenix No. 4 — Women\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePhoenix No. 4\u003c\/strong\u003e is one of the collection's most accomplished compositions — an Oriental floral that opens with fresh citrus and peach before revealing a luminous heart of jasmine enriched by amber, saffron, and cedarwood. Blended by master perfumers using premium oils at high concentrations, the fragrance is described as simultaneously impactful and wearable — fruity and floral in its opening, deeply warm and exotic in its dry-down. A genuinely layered composition that rewards patience on skin.\u003c\/p\u003e\n\n\u003ch3\u003eNo. 12 — Men\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNo. 12\u003c\/strong\u003e opens with a characterful citrus-spice combination — bergamot alongside incense, black pepper, nutmeg, cardamom, and cedarwood — creating a masculine fragrance with real personality and presence. A spicy, aromatic, woody composition that performs powerfully and lasts well above the typical expectations for accessible fragrance at this price point.\u003c\/p\u003e\n\n\u003ch3\u003eFurther Perfumer's Choice Numbered Fragrances\u003c\/h3\u003e\n\u003cp\u003eThe Perfumer's Choice numbered fragrance system extends to additional men's and women's expressions — each given a name alongside its number (Victor, Valerie, Mojo, Phoenix) and each formulated to the same premium-ingredient, high-concentration standard that defines the collection. The numbered system allows wearers to discover and build a Perfumer's Choice wardrobe across different moods, seasons, and occasions — from bright, fresh daily fragrances to deep, warm evening choices.\u003c\/p\u003e\n\n\u003ch2\u003ePerfumer's Choice — The Right Choice for Pakistan\u003c\/h2\u003e\n\n\u003cp\u003ePakistan's fragrance market increasingly rewards the values that \u003cstrong\u003ePerfumer's Choice\u003c\/strong\u003e was built on. As Pakistan's fragrance community has grown more informed and more willing to explore beyond internationally-marketed designer brands, the appetite for genuinely high-quality, high-concentration fragrances at accessible prices — the Armaf model that has already transformed the accessible luxury segment — has grown correspondingly. \u003cstrong\u003ePerfumer's Choice by Milton-Lloyd\u003c\/strong\u003e fits precisely into this space: not an imitation of luxury, but original fragrance craftsmanship at a price that makes collecting, exploring, and wearing freely genuinely possible.\u003c\/p\u003e\n\n\u003cp\u003eThe brand's British heritage and over-50-year production knowledge also means the fragrances are formulated with the ingredient quality and concentration consistency that many entry-level and mid-level fragrance brands cannot match — providing the compliment-getting performance and genuine longevity that Pakistan's fragrance enthusiasts seek.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Shop Perfumer's Choice at Khayest\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% original Perfumer's Choice\u003c\/strong\u003e — Milton-Lloyd manufactured, guaranteed authentic British fragrances\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComplete Perfumer's Choice range\u003c\/strong\u003e — Victor No. 9, Valerie No. 8, Mojo No. 10, Phoenix No. 4, No. 12, and the full numbered collection\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFast, reliable delivery\u003c\/strong\u003e across Pakistan — Karachi, Lahore, Islamabad, and nationwide\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompetitive, transparent pricing\u003c\/strong\u003e — over 50 years of British fine fragrance heritage at accessible prices\u003c\/li\u003e\n  \u003cli\u003ePremium ingredients at high concentration — genuine longevity and projection\u003c\/li\u003e\n  \u003cli\u003eTrusted by Pakistan's fragrance community — authentic products, original compositions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExplore the complete \u003cstrong\u003ePerfumer's Choice\u003c\/strong\u003e collection at Khayest.pk — and discover what British fine fragrance heritage actually smells like, at a price that lets you explore freely.\u003c\/p\u003e","products":[{"product_id":"perfumers-choice-victor-edp-perfume-for-men-83ml","title":"PERFUMER'S CHOICE Victor EDP Perfume for Men 83ml","description":"\u003cp data-start=\"245\" data-end=\"668\"\u003ePerfumer's Choice Victor EDP Perfume For Men 83ml is a bold and masculine fragrance designed for modern men who value confidence and style. It opens with refreshing citrus and spicy top notes that energize the senses. The heart carries rich aromatic and floral undertones, while the base lingers with deep woody, musky, and amber notes, leaving a strong and long-lasting impression.\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"997\"\u003eCrafted with Eau de Parfum concentration, Perfumer’s Choice Victor delivers excellent longevity and projection, making it a versatile choice for daily wear, office meetings, evening gatherings, or special occasions. With its elegant 83ml bottle, this fragrance is perfect for men who want to stand out with a signature scent.\u003c\/p\u003e\n\u003cp data-start=\"999\" data-end=\"1024\"\u003e\u003cstrong data-start=\"999\" data-end=\"1022\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1025\" data-end=\"1305\"\u003e\n\u003cli data-start=\"1025\" data-end=\"1093\"\u003e\n\u003cp data-start=\"1027\" data-end=\"1093\"\u003eBold and masculine fragrance with citrus, spice, and woody notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1094\" data-end=\"1136\"\u003e\n\u003cp data-start=\"1096\" data-end=\"1136\"\u003eLong-lasting Eau de Parfum performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1137\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1139\" data-end=\"1198\"\u003ePerfect for office wear, casual use, or evening occasions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1253\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1253\"\u003eStrong projection that leaves a lasting impression\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1254\" data-end=\"1305\"\u003e\n\u003cp data-start=\"1256\" data-end=\"1305\"\u003eA signature scent for confident and stylish men\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1307\" data-end=\"1324\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1322\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1325\" data-end=\"1577\"\u003e\n\u003cli data-start=\"1325\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1327\" data-end=\"1395\"\u003eSpray directly on pulse points: wrists, neck, and behind the ears.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1396\" data-end=\"1460\"\u003e\n\u003cp data-start=\"1398\" data-end=\"1460\"\u003eApply after shower on moisturized skin for better longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1461\" data-end=\"1527\"\u003e\n\u003cp data-start=\"1463\" data-end=\"1527\"\u003eDo not rub after spraying; let the fragrance settle naturally.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1528\" data-end=\"1577\"\u003e\n\u003cp data-start=\"1530\" data-end=\"1577\"\u003eIdeal for everyday use and special occasions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFUMER'S CHOICE","offers":[{"title":"Default Title","offer_id":50820867981633,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/0993\/9521\/files\/510ybicgk5L._UF1000_1000_QL80.jpg?v=1758102601"},{"product_id":"perfumer-s-choice-leo-homme-edp-perfume-for-men-83ml","title":"PERFUMER'S CHOICE Leo Homme EDP Perfume For Men 83ml","description":"\u003cp data-start=\"247\" data-end=\"683\"\u003ePerfumer’s Choice Leo Homme EDP Perfume For Men 83ml is a modern and masculine fragrance crafted for men who love freshness, energy, and style. It opens with an invigorating blend of citrus and fresh spicy top notes that awaken the senses. The heart reveals aromatic and herbal tones that add depth, while the base lingers with woody, amber, and musky accords for a long-lasting masculine trail.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"963\"\u003ePerfect for daily wear, office hours, or evening outings, Perfumer’s Choice Leo Homme is versatile and designed for men who want to leave a strong impression wherever they go. With its Eau de Parfum concentration, this fragrance provides long-lasting freshness and confidence.\u003c\/p\u003e\n\u003cp data-start=\"965\" data-end=\"990\"\u003e\u003cstrong data-start=\"965\" data-end=\"988\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"991\" data-end=\"1236\"\u003e\n\u003cli data-start=\"991\" data-end=\"1042\"\u003e\n\u003cp data-start=\"993\" data-end=\"1042\"\u003eFresh and spicy fragrance with woody undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1043\" data-end=\"1087\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1087\"\u003eLong-lasting Eau de Parfum concentration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1088\" data-end=\"1136\"\u003e\n\u003cp data-start=\"1090\" data-end=\"1136\"\u003ePerfect for office, casual, and evening wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1137\" data-end=\"1182\"\u003e\n\u003cp data-start=\"1139\" data-end=\"1182\"\u003eMasculine scent with excellent projection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1183\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1185\" data-end=\"1236\"\u003eA signature perfume for stylish and confident men\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1238\" data-end=\"1255\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1253\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1256\" data-end=\"1497\"\u003e\n\u003cli data-start=\"1256\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1258\" data-end=\"1326\"\u003eSpray directly on pulse points: wrists, neck, and behind the ears.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1389\"\u003e\n\u003cp data-start=\"1329\" data-end=\"1389\"\u003eApply after shower on moisturized skin for best longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1390\" data-end=\"1457\"\u003e\n\u003cp data-start=\"1392\" data-end=\"1457\"\u003eDo not rub after spraying; let the fragrance develop naturally.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1458\" data-end=\"1497\"\u003e\n\u003cp data-start=\"1460\" data-end=\"1497\"\u003eUse daily or for special occasions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFUMER'S CHOICE","offers":[{"title":"Default Title","offer_id":50820872798529,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/0993\/9521\/files\/61gyC_3xkeL._UF1000_1000_QL80.jpg?v=1758102867"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/0993\/9521\/collections\/Purito_Pure_Ingredients_Pure_Skincare_Now_at_Khayest._10.webp?v=1780483283","url":"https:\/\/khayest.pk\/collections\/perfumers-choice.oembed","provider":"Khayest","version":"1.0","type":"link"}